BDM | Innovation in Technology BlogWatch a PR blogging seminar on-line (23.11.2005, 16:12 UTC)
Lewis PR held a business blogging breakfast seminar back in October, and they have now published a stream with the video and slides of the three presentations. For anyone interested in attending a blogging conference, why not watch these streams and get a feel for what the content is like? Congrats to Lewis PR for actually ‘taking their own medicine’ and not just holding a blogging seminar, but posting the presentations on-line for anyone to see. Another great example of social ...
Link | Author: Ed Byrne | Clicks: 1
BDM | Innovation in Technology BlogiPod Gym : Now this is Social Media (23.11.2005, 14:32 UTC)
It’s a constant concern for me that blogging, podcasting and video-blogging are so swamped by technologists. For the medium to really grow and become mainstream, the average Internet user needs to first be aware of and understand it, and second actually take up contributing to social media themselves. That’s why it’s great to come across something non-technical, that’s useful and unique - the iPod Gym. The site currently has 80 videos, formatted for the iPod Video, th...
Link | Author: Ed Byrne | Clicks: 1
BDM | Innovation in Technology BlogMS to open Office file formats : 3rd world rejoice! (22.11.2005, 19:16 UTC)
Slashdot has a conversation going about the news that Microsoft is going to open it’s Office file format’s by submitting them to ECMA International - the standards body. The comments are fairly pessimistic and cynical - but that’s to be expected from techies with regard to anything MS do that appears to be in good faith. My take is that it’s a very good thing. Aside from the ability to create Powerpoint files from Keynote and Word docs from Open Office or Pages, think ...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogA format for direct mail marketing (21.11.2005, 21:33 UTC)
I attended a sales seminar last week and picked up a couple of good tips on direct mailing as a lead generation strategy. Interestingly, when asked at the start, the majority of the group rated it as one of the worst forms of marketing being both costly, time consuming, and providing a poor return. While my personal opinion wasn’t as negative, I still didn’t consider it to be very effective. The tips below are what I picked out of it as useful and relevant. Of course they could be ...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogIrish Passports to get Biometric Integration (10.11.2005, 14:45 UTC)
This is interesting - the government tenders site has a notice for an RFT on ‘Incorporation of Biometrics in the Irish Passport‘ It states the production of these passports will begin in mid-October 2006. I wonder what the Digital Rights Ireland guys have to say about this? Is this a simple technical upgrade to the system, or will it involve giving the US authorities full access to a database of Irish citizens? From the site: Standardised, digitally-stored facial images will be u...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogIrish Bloggers for Hire (8.11.2005, 14:24 UTC)
I have a theory that many businesses would blog, if they had the expertise. To that end, I’ve created a page on the BDM wiki (same site as where the Techcamp page is) to help businesses get access to this expertise. From the wiki: Ireland’s Blog Community is growing, unfortunately Irelands Business Blog Community is not growing at the same pace. It’s quite likely that many bloggers in Ireland have great skills and would be willing to do some part-time work for great comp...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogNet Visionary Awards (8.11.2005, 11:15 UTC)
Dan of hosting365.ie and boards.ie has invited me to be their guest (hosting365’s that is) at the IIA Net Visionary Awards next week (17th November) in Clontarf Castle. Thanks Dan! While I’ve often heard uncomplimentary things about the awards, there’s a number of people it’ll be great to catch up with at the event, and many more interesting folks to meet! I understand most of the categories, and the nominations seem fair enough, but there are a couple of things I&...
Link | Author: Ed Byrne | Clicks: 4
BDM | Innovation in Technology BlogInsanely Great Service : Hotel Example (7.11.2005, 19:03 UTC)
Tom Peters writes short note on a simple thing the Four Season Hotel did for him. He wanted to watch the West Wing, but it conflicted with a dinner arrangement. So he asked the concierge if it could be taped. ‘Of course’ was the answer. When he came back to his room that evening, the VCR was set-up with the show taped, a post-it note saying ‘Happy Birthday, Press Play’ and a plate of sweets beside it. Let’s analyse: Difficulty Level: Low Cost: Very Low Impac...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogHandy IT Event (7.11.2005, 17:20 UTC)
Tom Raftery is involved in* organising the annual IT@Cork conference. It is open to non-members and has a really interesting line up. For social media evangelists (trendy name for bloggers!) there are 2 sessions from Robert Scoble - one on ‘Blogging for Business’ and the other on ‘The Next 5 Years in Social Software’. For bloggers AND business + IT people, the rest of the talks are equally impressive. Sessions include: Issues for IT Managers (PepsiCo) Governance and...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogMonday morning cartoon (7.11.2005, 12:43 UTC)
Jamie on Microsoft’s Channel 9 posted a comic strip in which Google kidnap Steve Ballmer. It’s great that MS employees can publicly slag off their CEO like that. Okay, there’s a Google parody on ‘evil’ in there as well … but the way I read it, Ballmer comes out just as bad. Still … this guy is a talented comic artist, and it’s a funny strip to boot! Technorati Tags: Google, Microsoft, Comics
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogWhen an award isn’t an award (5.11.2005, 17:29 UTC)
When is an award or nomination for an award, not an award? I got a call yesterday from the Irish Digital Media Awards and subsequent e-mail saying : It is our pleasure to advise you that your website has been recommended to us for eligibility in the Digital Media Awards 2006. When I asked who recommended or nominated the site, I was told the research team in the company found it and thought it was relevant. There’s Hole Number 1 - the web site wasn’t recommended to them, they in ...
Link | Author: Ed Byrne | Clicks: 1
BDM | Innovation in Technology BlogOld Marketing : New Marketing (1.11.2005, 17:23 UTC)
Kathy Sierra has a great old => new marketing paradigm. It neatly sums up everything the social media marketers (e.g. PR bloggers, advertising bloggers, etc.) have been saying is the way marketing needs to be done now to be effective and successful. With the growth of consumer generated media, and the trust users have in their peers, engaging those markets and focussing on being insanely great (thanks Tom Peters!) is the best marketing strategy any company can have. Update: Alan from ...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogThe Long Tail of Internet Advertising (28.10.2005, 09:15 UTC)
When Chris Anderson talks about the Long Tail he uses the examples of the entertainment industry and cable television. The original graph of network to cable TV was 80/20 but because of the vast increase in choice that cable TV offered, it’s now at 50/50 and advertising revenue on the main channels has also reduced, as it’s being distributed on to more niche channels. Internet Advertising is developing much like this - driven primarily by Google Adsense. The ROI for advertising spe...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology Blog75 billion for Infrastructure in Ireland (27.10.2005, 20:11 UTC)
RTE reports that 75 billion euro has been earmarked for infrastructure development in Ireland over the next 10 years. Maybe I’m being cynical or jumping the gun here, but how much of that do you think will be going on IT infrastructure? I’d say IT doesn’t even come into the plan. And yet the government state their goal is to make Ireland the most e-connected and e-business ready country in Europe. Without huge infrastructure investment in power grid, bandwidth and technolog...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogGDisk : Use Gmail as on On-line Storage Service (25.10.2005, 17:41 UTC)
Came across this great little app - GDisk. (Mac only) It very simply lets you use your Gmail account as an on-line hard drive. You can create folders and upload files though the GUI - it’s very simple and straight forward. And it’s free. With Gmail currently having 2.6GB of space and ever-increasing limits, this is a great way to backup files on-line. Technorati Tags: Google, Gmail, Online Storage
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogBusinesses more worried about Blogs than P2P (25.10.2005, 15:59 UTC)
Wired News reports that 57.2 percent (of respondents in a Proofpoint survey) of employers are concerned about employees exposing sensitive material in blogs. Sounds like a lot of businesses don’t really understand what blogs are, and the wealth of information they contain. If an employee is going to release confidential information, they’ll do it with or without blogs. Even if it’s not malicious, the kind of person that lets slip these details will do so through email, IM, o...
Link | Author: Ed Byrne | Clicks: 1
BDM | Innovation in Technology BlogBudget Car Rental do Blog Promotion (25.10.2005, 14:40 UTC)
Budget Car Rental have launched a Blog campaign with a difference. Rather than just putting ad’s on blogs, they call this a ‘weblog about a 16-city, 4 week treasure hunt for cash prizes’ So not a million miles off a normal radio-show promotion, but quite unique to the blogosphere - in that they’re doing this 100% social media style - not even a press release. The blog is called ‘Up Your Budget - Treasure Hunt’. Hugh Macleod is cartooning for it, B.L. Ochma...
Link | Author: Ed Byrne | Clicks: 1
BDM | Innovation in Technology BlogHow NOT to do web design (24.10.2005, 17:23 UTC)
Unfortunately this graph is only too true of many web developers, and it creates a stigma of mistrust in our industry. We should all make sure this doesn’t happen. It IS a funny graph though! Technorati Tags: Web Design
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogWhen FREE is negative. (24.10.2005, 11:25 UTC)
Seth Godin makes a point that ‘It’s not always about giving. Yale wins by taking‘ when he talks about Yale’s $3,000 alumni checks. Basically he says (quoting Ben Stein) that by making alumni pay, it means they’ll send over great students, hire graduates and talk up the school. That makes sense, if you pay for something you’re going to want to get some value out of it. I’m an alumnus of Trinity College Dublin, Ireland premier university (other Irish un...
Link | Author: Ed Byrne | Clicks: 1
BDM | Innovation in Technology BlogWi-Fi for Dublin … when? (24.10.2005, 10:51 UTC)
With US cities now progressively rolling out city-wide municipal wifi networks, the question comes to mind of when will this happen in Dublin? If our governments proclamations about being the most e-connected country in Europe are to have even a snippet of hope or truth in them, having the city councils solicit proposals for a wifi blanket is an easy, quick win. And the US model looks like a great one - keep it free or low-cost to citizens, and have it built at no cost to the city. Eircom,...
Link | Author: Ed Byrne | Clicks: 1
BDM | Innovation in Technology BlogWhat is Identity 2.0? (23.10.2005, 17:40 UTC)
Dick Hardt of SXIP has a really great video-cast from OSCON explaining what Identity 2.0 is. In short, he says that Identity 1.0 was ’site centric’, so users had to have many accounts with muiltiple providers. Identity 2.0 is user-centric. So a single trusted account will be capable of providing access to many services. Aside from the immediately obvious benefit of saving loads of sign-on and password hassle, what it also does is provide portability of YOUR information. So you c...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogThe Microsoft Way : Plunder and Pay (12.10.2005, 11:45 UTC)
News today that Microsoft finally settled with Real Networks and agreed to pay $761 million. This closes the anti-trust cases, 8 of which were settled for a total of $3.73 billion. Pittance really when you think about it. The Microsoft strategy of monopolising markets and ignoring patents by releasing infringing software anyway, has really paid off. I’m not actually trying to bash MS here - I’m just noting the strategy. Forget the laws and ‘just do it’. By the time t...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogPitch me a Hosting Company (12.10.2005, 11:29 UTC)
I’ve had LOADS of problems with my hosting company this past week. Now I have to decide whether I have to switch all my sites and client sites to another provider. This will be a costly and time consuming exercise, so if I do it, I want to make sure I select the best all-round hosting company I can find. Last week I found that most of my sites were unavailable - when I called the hosting company I was informed that the hard drive had burned out and a replacement was being installed. To ...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogOdds for tomorrow’s Apple announcement (11.10.2005, 16:22 UTC)
Come on - 7/1 that Apple introduce a game console?!!! And does someone know something I don’t? Much as I’d love to see a Video-iPod, I think 6/5 odds on are a little too sure. (Place your bet’s here) Technorati Tags: Apple
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogWhat is Squidoo? (11.10.2005, 13:45 UTC)
For the past few months Seth Godin has been talking about a ‘top-secret-summer-project’. It’s due for launch soon and it will be called Squidoo. So what is Squidoo? Seth has written his thoughts on the problems of getting traffic and being relevant on the Internet in a short (32 page) e-book, and the solution he proposes is … Squidoo! What it does is help you to create a ‘lens’. Lenses are a summary of all your on-line knowledge and expertise. They could ...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogIE7 RSS Icon Suggestions (11.10.2005, 12:08 UTC)
The Microsoft Team RSS Blog have posted some draft icons they want to use for RSS in IE7. I’m not really a fan of any of them - but hey, at least there orange! You have to take their point about internationalising RSS - text is just very hard to standardise world-wide. Descriptive icons you can associate with text are great (Mail, iTunes), but if possible it’s advisable to have the icon LOOK LIKE the thing it describes. The MS suggestions below don’t. But then what does look l...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogIE7 RSS Icon Suggestions (11.10.2005, 12:08 UTC)
The Microsoft Team RSS Blog have posted some draft icons they want to use for RSS in IE7. I’m not really a fan of any of them - but hey, at least there orange! You have to take their point about internationalising RSS - text is just very hard to standardise world-wide. Descriptive icons you can associate with text are great (Mail, iTunes), but if possible it’s advisable to have the icon LOOK LIKE the thing it describes. The MS suggestions below don’t. But then what does look l...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogGovernment lobbying in Ireland and the EU (11.10.2005, 10:48 UTC)
I see Google have hired their first Washington lobbyist, Alan Davidson. Got me to wondering … are there any career lobbyist’s in Ireland? We’re a small country in comparison to the US for sure, but government policies affect business and people to the same level regardless of population. I suppose the Digital Rights Ireland group Damien Mulley is helping to set-up will be a lobbying entity for open technology advocacy. Aside from this, is anyone aware of other groups / p...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogGovernment lobbying in Ireland and the EU (11.10.2005, 10:48 UTC)
I see Google have hired their first Washington lobbyist, Alan Davidson. Got me to wondering … are there any career lobbyist’s in Ireland? We’re a small country in comparison to the US for sure, but government policies affect business and people to the same level regardless of population. I suppose the Digital Rights Ireland group Damien Mulley is helping to set-up will be a lobbying entity for open technology advocacy. Aside from this, is anyone aware of other groups / peop...
Link | Author: Ed Byrne | Clicks: 0
BDM | Innovation in Technology BlogE-mail is for life, not just for Christmas (7.10.2005, 16:52 UTC)
I was reading Scoble’s first blog post way back in December 2000 and it struck me that things like this stay on-line for a very long time. (And with the Internet Archive, potentially indefinitely. With this in mind, giving out company e-mail addresses (as he does in the post) is only a short-term solution. At the time it was the correct thing to do, and realistically, the number of people that are going to go back to that post and use that e-mail link is probably very low. But I think, ...
Link | Author: Ed Byrne | Clicks: 0
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