Piaras Kelly PR : Public Relations ...The public’s evolving role in journalism (24.12.2005, 15:50 UTC)
Journalism largely consists in saying “Lord Jones is dead” to people who never knew Lord Jones was alive - G.K. Chesterton There used to be a layer between traditional media and citizen journalism, in that people would ring into radio shows with their stories or contact newsrooms about an event and journalists would ultimately decide whether the story would see light of day. However citizen journalism and traditional media are now coexisting side-by-side. Stories which traditiona...
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Piaras Kelly PR : Public Relations ...More proof of the Internet’s impact on accountability and transparency (20.12.2005, 17:43 UTC)
He who trims himself to suit everyone will soon whittle himself away - Raymond Hull I say it time and time again, but the Internet is holding organisations and individuals to a higher degree of accountability and transparency. Here’s another couple of great examples. Tuppenceworth.ie shows how Irish MEPs voted for the Data Retention Directive. The site also goes on to post Pronsias De Rossa’s statement in response to the fact that he was the only Irish MEP to vote in favour of t...
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Piaras Kelly PR : Public Relations ...Irish tech media 2005 review (19.12.2005, 21:15 UTC)
John Collins has a really interesting review of Irish tech media marketplace in 2005 on his site. If there’s any one sector that is feeling the impact of the war between paper media and electronic media, it has to be Irish technology journalism. 2005 was quite interesting for me because it was my first year in PR. Having come from a background of writing for a couple of websites and now penning this journal in my spare time, I can definitely see the power the modern consumer has at hi...
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Piaras Kelly PR : Public Relations ...Make sure to pick up 2006 event calendars (19.12.2005, 13:29 UTC)
You can never plan the future by the past - Edmund Burke One of the most important resources any PR practitioner can have is a list of events for the coming months. At the end of the day, you’re constantly competing with other organisations for coverage and there’s no way you can forecast what they plan to do over the next year. However you can compile a list of popular events scheduled for the next year that might steal some of your thunder easily enough. For example, I picked ...
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Piaras Kelly PR : Public Relations ...We the media…we the paparazzi! (17.12.2005, 15:38 UTC)
Journalism is organized gossip - Edward Eggleston This picture of Roy Keane signing for Celtic says a lot (image via the Irish Times). Just look at everyone around him. There’s one press photographer in the background, but he is outnumbered by a dozen fans all snapping shots with their camera phones. The day of the citizen journalist is upon us. I think it’s better to think of this new breed as the citizen paparazzi because the average member of the public is going to have to...
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Piaras Kelly PR : Public Relations ...Customisable brands are the future (15.12.2005, 07:43 UTC)
The absolute fundamental aim is to make money out of satisfying customers - John Egan Google is one of the companies being linked with the vacant Manchester United sponsorship at the moment. Some people think that it makes sense, but I think it would be a tremendous waste of money. Google is actually one of the few brands that don’t need to pursue many high level sponsorships because the brand is omnipresent. So why is Google all around us? The reason for that is Google has made its ...
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Piaras Kelly PR : Public Relations ...My task management system (15.12.2005, 07:39 UTC)
When it comes to getting things done, we need fewer architects and more bricklayers - Colleen C. Barrett I think task management is the most important skill anyone that works in a PR consultancy needs. You have to balance the demands of multiple clients with journalists’ deadlines and service providers’ requirements. One of the ways I achieve some semblance of order is I keep a checklist of all the things I am doing. I combine this with using three different colour pens and some...
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Piaras Kelly PR : Public Relations ...New Irish press release distribution website launched (14.12.2005, 19:50 UTC)
Press Release Irelandoffers free online press release services to Irish companies, organisations and Govt. bodies.” I haven’t used it yet, but will try it out shortly. The website claims that it is easy to add press releases via their content management system. Obviously it is aimed at delivering content to journalists who can subscribe to email alerts for new content relevant to them. The email subscription system is what I’d be most critical about. A lot of journalists ...
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Piaras Kelly PR : Public Relations ...Golden Pages - a golden opportunity (14.12.2005, 13:15 UTC)
The Golden Pages is Ireland’s leading business directory. For years it has stagnated somewhat. I occasionally use their website, but the majority of copies of the directory are used to prop things up in the office or bundled into the corner. However they’ve redesigned the website and are hiring a whole array of staff. I like the new site, but I’m more impressed with the new direction, especially the PR potential it has. The Golden Pages is going to face some serious compe...
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Piaras Kelly PR : Public Relations ...Dell shouldn’t care about Jeff Jarvis (14.12.2005, 13:13 UTC)
Treat every customer as if they sign your paycheck…because they do The Dell Hell saga as reported by Jeff Jarvis is often held up as an example of the impact of Social Media on companies. Advocates of blogging say that companies should listen to what key influencers like Jeff Jarvis or Steve Rubel are saying about their products in order to identify problems and respond to them in a suitable fashion. A similar message seemed to be coming across at Les Blogs So who cares what Jarvis an...
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Piaras Kelly PR : Public Relations ...Ranking higher on Google - the benefits of blogging (13.12.2005, 17:33 UTC)
Whenever an individual or a business decides that success has been attained, progress stops - Thomas J. Watson Jr When you try explaining the benefits of blogging to most people, they don’t quite seem to get it. In fairness, if you don’t use the Internet to research shopping decisions or get advice, then you may not have come across blogs yet. What does get people interested though is the fact that blogging helps you rank higher in Google. I was at a party the other week and I g...
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Piaras Kelly PR : Public Relations ...Flickr - market research in action (13.12.2005, 17:31 UTC)
Customer service is awareness of needs, problems, fears and aspirations In my opinion Flickr, an online photography site, is one of the most undervalued market research tools there is around. It offers companies a chance to see how consumers are using their products, as well as offering them the chance to show of their goods like an online version of window shopping. Nike offers up the perfect example. If you search for the brand you get the following results. The first page alone shows Fl...
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Piaras Kelly PR : Public Relations ...Some networking tips (12.12.2005, 13:24 UTC)
Every day is an opportunity to make a new happy ending Les Blogs was a bit of an eye-opener when it came to networking. Thankfully Fergus Burns, CEO of Nooked, was at hand because he is a master of networking. I don’t know how he does it, but Fergus knows everyone and is only too happy to introduce you. Apart from the obvious tip to either go with someone who can make introductions, there are a couple of other things you can do attract attention, leave a lasting impression or get a re...
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Piaras Kelly PR : Public Relations ...Introduction to Blogs for Irish PR practitioners (PDF) (12.12.2005, 13:23 UTC)
The object of education is to prepare the young to educate themselves throughout their lives - Robert Maynard Hutchins I have written an Introduction to Blogs for Irish PR practitioners (PDF). The document is going to be made available to all PR students in Ireland thanks to Carmel Doyle, my lecturer when I was in college. Although the document is dated December 2005, it was actually written back in October. Just by flicking through the content you can see how quickly things move on the Int...
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Piaras Kelly PR : Public Relations ...Where are the youth of today? (11.12.2005, 17:51 UTC)
Won’t somebody think of the children? - Reverend Lovejoy’s wife If you listen to what is being said about the youth of today, a lot of the talk is about child obesity and falling moral standards. Some of the explanations for these phenomenons include the lack of parents in the home during the day and the role that video games or television play in their lives. All that being said, you’d think that kids are sitting in front of a TV screen and should probably be the easiest a...
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Piaras Kelly PR : Public Relations ...Eddie Hobbs claims he has a blog, but actually doesn’t (10.12.2005, 23:09 UTC)
Advertising is the art of making whole lies out of half truths - Edgar A. Shoaff I heard that Eddie Hobbs had launched a blog, but a quick trip over to his site shows that he has duly been misinformed. For those unfamiliar with Hobbs, he is immensely popular in Ireland for his Rip-off Republic series which has sought to shine a light on government overspending, stupidity and how the Irish consumer is getting shafted by the man. Numerous people have said that he should have a blog and I even ...
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Piaras Kelly PR : Public Relations ...Blogs’ role in viral marketing (10.12.2005, 15:15 UTC)
The most important thing in communication is hearing what isn’t being said Before Social Media really came onto the scene, virals spread across the Internet thanks to email. The only problem with email is that you have to know the sender or somehow be connected via six degrees of separation with the originator of the viral. Internet forums would break down these barriers somewhat in that a poster on a forum that you would frequent may post a link. Social Media has multiplied that effe...
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Piaras Kelly PR : Public Relations ...Digital Rights Ireland - on the up and up! (9.12.2005, 21:52 UTC)
The downside of being at Les Blogs earlier in the week was that I missed the launch of Digital Rights Ireland. All went well with their launch and they are now going from success to success. I was waiting in the reception area of NewsTalk 106 earlier today with a client, when who walked in but TJ McIntyre, a spokesperson for Digital Rights Ireland. I’ll be tuning in anyway for Emmet Oliver’s Down to Business show, but it will be good to hear what TJ had to hear since I missed the...
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Piaras Kelly PR : Public Relations ...First round in battle between Dublin’s freesheets is over (9.12.2005, 21:36 UTC)
War grows out of the desire of the individual to gain advantage at the expense of his fellow man - Napoleon Hill The figures are out and Herald AM has drawn first blood. Independent Newspapers’ freesheet distributed 66,047 copies, while Metro Ireland only gave out 55,196 copies. While Herald AM may be claiming a victory, it is worth noticing the difference between the pair in terms of how many locations each was distributed from. Herald AM had an average distribution network of 114 lo...
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Piaras Kelly PR : Public Relations ...DVDSoon go bust and cancel all refunds - I officially hate DVDSoon (9.12.2005, 13:50 UTC)
A customer is the most important visitor on our premises. He is not dependant on us – we are dependent on him Some of you may remember my post about my troubles with DVDSoon. They have now gone bust so anyone that was waiting on a refund has lost their cash. That’s €50 that I could have used this Christmas. Here’s a copy of the email they sent me: Dear Client; It is with a lot of regret and sadness that we must announce the closure of the company 9086 - 8316 Qu
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Piaras Kelly PR : Public Relations ...A speech making tip (8.12.2005, 13:59 UTC)
I love using quotes. I don’t know about you, but using a line or two to encapsulate a bigger idea always resonates with me. It’s also a good way of connecting with your audience. The budget speeches at Dail Eireann, Ireland’s parliment, offered a perfect example of this in action. Richard Bruton, the Opposition’s finance spokesman quoted Homer Simpson and commented, ‘Making promises makes me a good father’, he said, but the worldly wise Lisa said: ‘...
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Piaras Kelly PR : Public Relations ...PR & Social Media - It’s time to practice what we preach! (8.12.2005, 13:14 UTC)
Authority without wisdom is like a heavy axe without an edge, fitter to bruise than polish - Anna Bradstreet I attended Les Blogs in Paris this week and it was an eye opener to say the least. It’s great to see so many people involved in some pretty exciting projects. I was there to meet people and get their perspective on what is happening on the Internet at the moment rather than trying to make sales. However when I go back next year I intend on telling people what I do. One of the ...
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Piaras Kelly PR : Public Relations ...Irish property website incorporates Google Maps feature (7.12.2005, 23:07 UTC)
Location, location, location One of the bad things about being in France for Les Blogs earlier this week is that I ran out of battery power for my mobile phone and my laptop. One of the stories that I had hoped to break was a fantastic new feature Ireland’s most popular property website, Daft.ie, has launched. The company has incorporated Google Maps so now any time you want to search for property, you’ll get a map of where it actually is (look at the bottom of the page) as well ...
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Piaras Kelly PR : Public Relations ...Anyone else on LinkedIn? (7.12.2005, 20:54 UTC)
It’s not what you know, it’s who you know I’m in the process of updating my contacts in light of some of the people I met at Les Blogs. After playing around with the service, I’ve come across some other people I know that I didn’t think were on the network. If you happen to be reading this and want to connect, leave a comment or send me an email because I’m not in the habit of using the service a lot at the moment. Technorati Tags: LinkedIn, Piaras Kelly...
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Piaras Kelly PR : Public Relations ...The day the music died (3.12.2005, 12:37 UTC)
A long, long time ago… I can still remember How that music used to make me smile It’s official…my iPod has finally died. It’s been a long time coming. Obviously when you have to squeeze your iPod like a vice grips after charging it to get it to work, you realise something is wrong. What’s annoying about it dying is that I was finally about to start podcasting. No I’m sitting with an iTalk connection and a dead iPod. It doesn’t seem to even work fo...
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Piaras Kelly PR : Public Relations ...Big Brother’s little brother is making the world a better place (1.12.2005, 14:26 UTC)
Once the Xerox copier was invented, private diplomacy died. There’s no such thing as secrecy. It’s just a question of whether it’s leaked or revealed openly - Andrew Young There’s a huge debate going on around the world about things like data retention, CCTVs and national identity cards. People are afraid that their privacy is being taken away from them. Yet at the same time, we are embracing the era of Social Media, giving people an insight into our thoughts with t...
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Piaras Kelly PR : Public Relations ...What do politicians do all day? Watch the webcast to find out (1.12.2005, 13:50 UTC)
A politician thinks of the next election; a statesman thinks of the next generation - James Freeman Clarke I was rather excited to read that Fingal County Council have started to offer webcasts of their meetings, especially because it’s my local county council. In my opinion it’s a fantastic way to learn about politics. Politicians are forever complaining that the youth of today don’t care any more and are turning away from the ballot box in their droves. I think the real ...
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Piaras Kelly PR : Public Relations ...Tagging - what’s that all about? (1.12.2005, 12:30 UTC)
A library is thought in cold storage - Herbert Samuel If you have a blog or read them, you probably know about Technorati or Icerocket, or will have probably noticed tags at the bottom of posts with different words relating to the content. If not, you’ll probably look at the title of this post and ask yourself, “Tagging…what is this guy talking about!?” Rightly so. Tagging is something that not only needs to be explained to the masses, but also to people like me who ...
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Piaras Kelly PR : Public Relations ...Tips on writing content for your blog - Part 2 (30.11.2005, 12:44 UTC)
A lot of people liked my previous post on writing content for your blog. Here’s a couple more things that I’ve thought of in the meantime which I feel could be added to my initial list. 1. Use questions in post titles. There’s nothing better than asking a question to stimulate discussion. The more comments you have on an individual post, the more likely people are to return to read what is being said. On top of that, a blog with numerous comments looks popular and is mor...
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Piaras Kelly PR : Public Relations ...Irish Public Relations directory (29.11.2005, 22:27 UTC)
The possession of knowledge does not kill the sense of wonder and mystery. There is always more mystery - Anais Nin I forgot to mention that I signed up to James Corbett’s OPML directory and became the node manager for Public Relations. Over the weekend I compiled a list of Irish Public Relations Consultancies, representative bodies, bloggers (all two of us!) and courses. It is 2005 and there are people out there calling for PR consultancies to embrace blogging and the encroaching era ...
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